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Perfume Industry Statistics & Trends Report

The perfume industry is a dynamic and constantly evolving retail sector, captivating consumers worldwide with its blend of art, science and luxury. In this blog, we will dive into industry statistics and trends, focusing on the US fragrance market while also providing insights into the global landscape. From market growth projections and consumer habits to the impact of online retail, this analysis aims will help provide further understanding into the future of the fragrance market.

Key Takeaways / Overview

  • The US fragrance market is projected to grow by 1.71% annually from 2024 to 2028, reaching a market volume of $9.48 billion by 2028 [1].
  • Approximately 90% of women in the US use perfume regularly.
  • The global fragrance market is expected to reach $59.87 Billion in 2024 and grow to $67.4 Billion in 2028.
  • Leading industry brands are showing varied growth trajectories based on Google Trends data.
  • Top-selling perfumes and popular fragrance notes will be explored based on Ahrefs data.
  • The rise of online retail is significantly impacting traditional perfume sales.

Fragrance Market Growth in the US

The US fragrance market is set to experience a steady growth rate of 1.71% CAGR between 2024 and 2028, projecting a market volume of $9.48 Billion by 2028. This growth can be attributed to the increasing trend toward personal grooming and the rising popularity of niche and luxury fragrances.

Annual Perfume Industry Growth United States
90% graph 90%

90% of women in the US use Perfume regularly

Fragrance Market Value Globally

The global fragrance market is poised to achieve a value of $59.9 Billion USD in 2024 and is expected to grow to $67.4 Billion in 2028. This consistent growth highlights the expanding demand for perfumes and the increasing consumer inclination toward premium and customized fragrances.

Annual Perfume Industry Growth Worldwide

References

  1. Statista: Fragrances Market in the US
  2. Worldmetrics: Perfume Industry Statistics
  3. Mordor Intelligence: Fragrance and Perfume Market Reports
  4. Grandview Research: Perfumes and Deodorants Market Analysis
  5. Research and Markets: Perfume Industry Reports